Of, For Application of Digital Marketing for Kenzy Baby Shop Social Media

Abstract

This final project discusses the digital marketing strategy applied to the children's clothing company, Kenzy Baby. The digital marketing strategy employed involves utilizing the social media platforms TikTok and Instagram through content creation and collaboration with content creators. The main objective of this strategy is to increase sales and expand the company's marketing reach. This report also includes an analysis of various types of effective content on TikTok and Instagram. Additionally, it evaluates the impact of collaborations or affiliations with several content creators who have a large and diverse following. The results of implementing this strategy show an increase in viewership of the content