Implementasi Wawasan Digital Marketing Kepada Peserta Didik SMK Mardi Yuana Cikembar Sukabumi

Abstract

In the current era, we are witnessing a surge in technological advancement, with Digital Marketing emerging as a major
domain in technological development. This trend has driven the widespread adoption of Digital Marketing, leading to increased
competition among individuals and institutions to understand and disseminate knowledge on the subject. Mardi Yuana Vocational
School Cikembar Sukabumi is following this wave by venturing into Digital Marketing education. Through collaborative efforts
with Maranatha Christian University in the MBKM Teaching Assistance program, SMK Mardi Yuana Cikembar Sukabumi aims
to develop a plan for delivering comprehensive Digital Marketing education to its students. This report explores the process of
implementing Digital Marketing teaching activities at Vocational School Mardi Yuana Cikembar Sukabumi, emphasizing the goal
of achieving effective Digital Marketing education for students.