Implementasi Digital Marketing dan Pembuatan Website pada Andre Foto Studio

Frans Yavega; Julianti Kasih, SE., M.Kom.

Frans Yavega Mahasiswa
Julianti Kasih, SE., M.Kom.

Abstract

Digital marketing is one of the sales strategies that can help and develop various businesses, therefore it is suitable to be applied to Andre Foto Studio Palembang. Andre Foto Studio is a business that is engaged in photographers and photo printing, were to develop this business, of course, a sales strategy such as digital marketing is needed. The implementation of digital marketing is carried out, namely by utilizing the website with the help of WordPress and SEO (Search Engine Optimization) and utilizing social media such as Facebook and Instagram. Google Analytics, Instagram Insight, and Facebook Insight are used to analyze and evaluate the implementation of digital marketing. Also, Facebook Ads appear to be able to provide Andre Foto Studio with a very broad marketing impact, because by implementing Facebook Ads, Andre Foto Studio can reach as many as 16321 users, and indirectly, it has a positive impact on community websites and Instagram.