Pembuatan Website dan Penerapan Social Media Pada “Café Streetline”

Abstract

Streetline Cafe was first opened in November 2018, offering coffee and food products. Many things are applied to
determine the right and effective Digital Marketing strategy to target potential customers. Therefore, the problem with Cafe Streetline
is the lack of marketing strategies in the form of online marketing. The marketing strategy adopted is the application of digital
marketing by creating a Website and also developing Instagram from the Street Street Café. The research conducted concluded that
the application of marketing strategies in Cafe Streetline increased and was quite good because of the application of digital marketing.
As for some suggestions given for the development of Cafe Streetline namely, product marketing through content marketing as well as
video marketing, and expanding services and continuing to increase promotion..