Implementasi Digital Marketing dan Analisis pada Sekolah Pelangi Harapan Bangsa Bandung

Abstract

In these current digital era, online marketing is one tool to introduce goods or services to the consumers. Pelangi Harapan Bangsa School is one company that trying to do the online marketing to introduce the profile of the school as well as the activities within the school to consumers through social media and website. We can also see website performance data with Google Analytics and Google Console, as well as Facebook and Instagram analysis through Instagram Insight and Facebook Insight.